Author Index >Ion-Danut LIXANDRU

  • Bucharest University of Economic Studies
  • Country: Romania
  • E-mail: danut[dot]lixandru[at]gmail[dot]com

Ion-Dănuț LIXANDRU has graduated The Faculty of Marketing from The Bucharest University of Economic Studies in 2016. He has a master’s degree in Strategic Marketing (2018) and a PhD student in Marketing starting from 2018 in the field of Strategies and Tactics in Higher Education Marketing. His current research focuses on decision-making process for choosing university products, he wants to develop a model for determining purchase intention based on the influence of exogenous and endogenous factors in Higher Education.

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Vol. 27, no. 4, December 2023

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